For a long time, web masters have used search engine optimization techniques to ensure that their sites are ranked well by search engines. Google, one of the main search engines is seeking to clean up house in a bid to give browsers the best results. Thus, sites that have duplicate content that adds no value to the browser are being punished heavily.


As Google makes these changes, many people in the industry begin to think that SEO is no longer important or necessary. But on a closer look, you will notice that the sites that rank well in the SERP are those that have well research content that is value adding as well as those with strong links. The thing is, it is no longer about quantity of content and links but about the quality.




To stay well ranked in search engines, you will want to hire the right SEO team. Here are some things to keep in mind as you look for the right professional SEO services. The focus of Google and indeed all search engines has switched to quality content. Gone are the days you could take the risk of having spun or duplicate content on your site. Search engines are looking to give out quality content and if you want to survive, you must focus on ensuring that your site has good content.

The same applies to links. Quality will always beat quantity. You are better off having few links coming from stronger sites and with a natural link pattern to it. Do not link is such a way that you leave an obvious foot print that can be traced. Diversification when it comes to link building is key. Vary your links and you will see great results in the SERP.


Now more than ever before social media has become very critical as far as effective SEO is concerned. You have to actively participate and interact with the community around you and be seen to be a solution provider not a spammer to protect your online reputation. Be there to provide quality services, information as well as much needed support and search engines as well the community will love and reward you.


It is one thing to identify good service providers. The other major thing to deal with is to ensure that you get value for the money you are spending. All the service providers must give you great services and great customer care. You need everything working well, from web hosting down to all the other SEO services that you are paying for. Good customer care is usually the mark of great services. The other thing you want to ensure you get is good reports that help you track the progress you are making. This is the only way of knowing what is working and what is not.


There are many companies offering SEO services. It is not hard to find one that you can afford but never compromise on the value you are getting. Pay more for good results and the investment will eventually pay itself back. At all times focus on ensuring your site is high in quality in every way. This will keep your rankings up.